"Doing what is right,fair and honorable is more important than winning or losing." - Chick Moorman

What this quote is saying is that doing good is better than winning or losing something. For example, cheating is completely bad in sports, and there is a high risk you will get caught. A lot of people will hate you because you didn't win fairly. If you get caught cheating, then you might not be able to join a official sport team anymore. If you actually play the game fairly, more people will recognized you as something good and not bad. When you start to play fairly, people will want you to be in their team. A lot of people will look up to you, if you're a honorable person.